ESPN

A friend was location managing a Jack in the Box shoot at the Rose Bowl and got me access to the site manager. After some sweet talking, I got approval to shoot at 1/10th of the normal rate. The production was thrown together in less than a week and shot for less than $5k. Part of my portfolio from the Art Center

ESPN - Spec Campaign

Producing, Directing, Content Strategy, Copywriting

ESPN, a network built on TV revenue, needed a campaign to promote its college football programming via digital technology. The solution was to use the historic rivalries between colleges to increase fan engagement through branded content and co-branded strategic partnerships.

Strategic Partnerships with EA Sports & Nike enhance fan engagement while increasing the reach of the ESPN brand.

Co-Branded Nike apparel. Cross promotion on social media and ESPN programming.

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