ESPN - Spec Campaign
Producing, Directing, Content Strategy, Copywriting

ESPN, a network built on TV revenue, needed a campaign to promote its college football programming via digital technology. The solution was to use the historic rivalries between colleges to increase fan engagement through branded content and co-branded strategic partnerships.
Strategic Partnerships with EA Sports & Nike enhance fan engagement while increasing the reach of the ESPN brand.
Co-Branded Nike apparel.  Cross promotion on social media and ESPN programming.

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