Deluxe Small Business Revolution
Content Strategy, Producing, Project Management, Copywriting.
The Deluxe Corporation - known for printing check books - was in search of a campaign that would reposition them in the minds of today’s small business owners. In response, Flow Nonfiction created the Small Business Revolution, a year-long branded content campaign, producing 12 documentary films and 88 photo essays. The video above is a super-cut that combines the stories into one 30 minute episode.
The success of the initial campaign allowed us to identify the bigger opportunity. Pivot to featuring an entire town. The series has grown into an Emmy-nominated franchise now in it's sixth season. It can be seen on Hulu, Amazon Prime Video and Deluxe's social media channels.