Trojan needed brand presence in the teen demo without appearing to advocate sexual activity. This integrated campaign utilizes traditional and social media, positioning Trojan as a non-judgemental voice of reason.
Facebook users with teen children are targeted with Intentionally sensational Facebook ads to generate higher click-thru rates and set up the user experience.
"As absurd as it may seem, these are some of the things you are forced to think about when your kid gets pregnant. How do you give them the "high school experience" you envisioned while struggling to care for a child?"